About
Who are we?
Follia delle Rose is a Milan-based creative studio crafting immersive atmospheres across event, editorial and brand worlds.
It’s a point of view where garden roses evoke timeless beauty, passion and amour fou, and where follia becomes an expression of our restlessly romantic imagination at the start of each new concept.
As a creative studio, we approach projects as artistic compositions, starting with a strong visual narrative designed to create memorable moments that feel expressive, personal and quietly unexpected.
In essence, we like to think of ourselves as free-spirited poets with an eye for beauty and a passion for art, human connection, design and the Italian dolce vita.
FROM ITALY, WITH LOVE
Based in northern Italy, we curate distinctive visions that blend the local with the avant-garde, creating atmospheres that spark connection and conversation.
Our style celebrates timeless elegance and beauty without overdone perfection, leaving room for personality, imagination and the unexpected.
What Moves Us...
THE UNEXPECTED
We find beauty in contrasts, the unexpected and in experimentation, in pushing boundaries, embracing originality and letting imagination lead the way.
THE ART OF DINING
Every experience is elevated by sensory storytelling, from curated menus and place settings to exceptional wines, each detail can set the stage for unforgettable moments.
ITALY
From Neoclassical villas to lakeside estates and coastal retreats, we’re inspired by Italy’s extraordinary spaces. We seek out venues and locations that spark creativity, offering the perfect canvas for immersive atmospheres.
ARTFUL DETAILS
Each project is guided by a strong visual narrative. We craft concepts and design every element to bring immersive, expressive experiences to life.
THE HUMAN TOUCH
Collaboration fuels creativity. We cultivate partnerships with like-minded creatives to bring every concept to life with care and imagination.
DETAILS AS DESIGN
It’s the details that make the design. Each choice, from fabrics and objects to lighting and paper, is intentional, layered, and designed to create atmospheres and moments that are memorable, meaningful and artfully composed.
• Erica Markert
Founder & Creative Director
Erica
MARKERT
California-born, Milan-based, I love the Mediterranean lifestyle, enjoying local food and wine around the table with friends as much as exploring the world, discovering new places, people and styles.
My academic background in French literature and experiences living in Paris and Milan have shaped my whimsical, romantic imagination and curiosity for human expression. As a creative director, I love bringing a vision to life and designing atmospheres that connect people, tell stories and leave lasting impressions.